The title pretty much says it all.
Today EcoMIGHT is giving you 6 environmentally friendly landscaping ideas.
Then, we are going to talk about how to promote it to improve your brand and bottom line.
Who said you have to lose money to go green? Let’s get into it!
Using native plants in your landscaping allows you to take advantage of their natural adaptation to the climate. Since they’ve evolved for that climate and soil, you don’t have to water them as much (or put as much maintenance in).
If you want some variety, check out drought-tolerant plants. This way, even if you are not getting as much rain as you usually do, you won’t have to use that much water anyway.
Less money on water and better for the environment.
Here are a few drought-tolerant plants to get you started.
Hardscaping, or using hard landscaping such as rocks and concrete for decoration barely needs any maintenance (you don’t need to water your rocks).
Utilizing a nice balance of regular landscaping and hardscape is both stylish and environmentally friendly.
Shameless plug incoming.
But seriously, look at our post on glyphosate (the possibly cancer-causing herbicide you are most likely using) and you’ll see why we recommend switching to our product.
Plus EcoMIGHT’s Whack Out Weed’s (W.O.W.) is actually effective, unlike other best organic herbicides.
It does not have to stop at your herbicide either. You can also naturally promote landscape growth through organic fertilizers.
The synthetic chemicals that you spray are dragged off by rainwater and collect in local streams and ponds. Your local community will appreciate the switch to organic.
A drip irrigation system delivers the water supply straight to the roots of your landscaping. A normal sprinkler system loses a large amount of that water to runoff and evaporation.
Estimates say you can cut your water consumption by up to 50% by switching to a drip irrigation system.
Again, saving money and going green.
Mulch helps the soil conserve water and can help prevent weeds.
In combination with EcoMight’s W.O.W., you won’t have an issue with weeds ever again.
Okay, the plug is actually over now…
If a property has one or more natural depressions where rainwater collects, it may be a great spot to place a rain garden.
A rain garden helps clean chemicals that the rainwater runoff carries. Rain gardens help nearby water by removing up to 90% of chemicals from the runoff.
Well, it doesn’t unless you tell people.
You may already use all of these ideas, but if your customers and potential customers don’t know about it, it doesn’t matter.
People care about the environment. A study by Nielsen said that 55 percent of consumers were willing to pay more for products/services when their companies were committed to a positive environmental impact.
We are not saying that you have to increase your prices. Many of the techniques mentioned above are cost-saving too.
What we are saying is that if you promote it correctly, people will feel good about using your product/service. It helps people feel personally attached to your brand. It keeps them coming back.
It may even be the deciding factor between you and your competition.
So how do you do this?
Now here is what you don’t do.
You don’t send one tweet. You don’t post one Instagram picture.
You promote it everywhere!
Every marketing material should talk about your dedication to the environment. Your customer/potential customer should be constantly reminded that your brand cares about the environment and is taking actionable steps to a greener world.
Get specific! You can have a post on Instagram about how you use hardscapes to save water. You can post a blog on your switch to EcoMIGHT (okay, actually actually done now).
You don’t have to stick to the 6 techniques in this article. Any decision that is remotely environmentally friendly can be promoted.
If you do this effectively, you can differentiate yourself from the competition. Customers will come to you not only because of your product or service, but also because your brand makes them feel good about themselves.
As always, spray it forward.